Luxury Whiskey Bets on Ready-Made Cocktails

Julie Macklowe, the Founder of the luxury whiskey brand Macklowe, joined Bloomberg Open Interest to talk about how tariffs on liquor ultimately punish American consumers through higher prices, and may even be contributing to younger generations drinking less. She also explains why convenience is driving her latest bet: a premium, ready-to-serve whiskey cocktail designed to make the traditionally "snobby" category more accessible. (Source: Bloomberg)

Julie Macklowe, the Founder of the luxury whiskey brand Macklowe, joined Bloomberg Open Interest to talk about how tariffs on liquor ultimately punish American consumers through higher prices, and may even be contributing to younger generations drinking less. She also explains why convenience is driving her latest bet: a premium, ready-to-serve whiskey cocktail designed to make the traditionally "snobby" category more accessible. (Source: Bloomberg)