Gluten-Free Brand Breaks Out in Saturated Market

Feel Good Foods has been selling gluten-free frozen foods since 2012, eventually starting to outsell legacy frozen food brands like PF Chang's and TGI Fridays. CEO Vanessa Phillips founded the brand after being diagnosed with celiac disease and college, and refusing to give up her favorite foods. She says the brand doesn't just serve gluten-free consumers, saying most customers buy the product because it "works for them and their lifestyle." (Source: Bloomberg)

Feel Good Foods has been selling gluten-free frozen foods since 2012, eventually starting to outsell legacy frozen food brands like PF Chang's and TGI Fridays. CEO Vanessa Phillips founded the brand after being diagnosed with celiac disease and college, and refusing to give up her favorite foods. She says the brand doesn't just serve gluten-free consumers, saying most customers buy the product because it "works for them and their lifestyle." (Source: Bloomberg)